Longbridge Update

Nine-Screen Cinema, Gym and Restaurants
to be built at Longbridge

Nine-screen Cinema, Gym and Restaurants

Cinema chain The Light, which runs seven UK venues including one in Walsall, has been lined up for the new leisure complex in Longbridge which will also include a fitness venue run by budget group The Gym.

A further six restaurant units will be housed in the two-storey complex and, although no occupiers are named in the newly submitted planning application, they are expected to attract "family restaurant chains".

The leisure complex is expected to create up to 144 full-time jobs and forms the next stage of the £1 billion regeneration of 468 acres of land in Longbridge by development specialist St Modwen following the collapse of MG Rover in 2005.

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Previous phases included a new Bournville College, Sainsbury's, housing estates, Longbridge Technology Park, Premier Inn hotel and the Midlands' largest Marks & Spencer which will be directly opposite the new cinema.

Upcoming projects include a new home for medical staff who treat injured service personnel at Queen Elizabeth Hospital Birmingham and are currently housed in multiple sites around Birmingham.

St ModwenAerial CGI shows how the new cinema will look alongside its neighboursAerial CGI shows how the new cinema will look alongside its neighbours
A new head office building called One Park Square, which is aimed at attracting a major corporate occupier, is also on the way.

A statement prepared in support of the cinema project by consultancy Planning Prospects said: "The leisure and food and beverage offer at Longbridge is currently quite limited.

"The scheme will provide a new cinema, high-quality family restaurants and a gym. There is a clear rationale behind this mix of units, in terms of gaps in local provision, and market requirements.

"The scheme will bring a series of benefits to Longbridge related to job creation, employment, investment, meeting the needs of local people, workers and visitors to Longbridge as well the boost it will generate for the centre, including in particular in terms of the evening economy.

"It will help to complete the centre at Longbridge, developing a vacant plot, and enhancing the built environment."

Nine-screen Cinema, Gym and Restaurants A

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