Apprenticeship at Longbridge

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Since more of the complete process of motor manufacture takes place at Longbridge than any other British plant, the Austin Apprentice has a unique opportunity for studying at first hand the manufacturing routine involved in the production of cars and commercial vehicles. And the manufacturing, routine at Longbridge is considered to be one of the finest in Europe Occupying over 100 acres the factory has been extensively modernised since 1945, when the opportunity was taken to improve efficiency by segregating the different branches of manufacture into separate and self-contained units, all under central control.

These plans have involved the expenditure of over £6,000,000 on plant and buildings and the latest extension is a new chassis assembly, body mounting and car finishing factory which compares favourably with anything of its kind in America. As a result of these changes the weekly output of cars and commercial vehicles has increased from an average of just under 2,000 in 1939 to around 4,000 in 1954.

The marketing of Austin products has also undergone a profound change since 1939. Whereas before the war the number of vehicles exported was less than 20% of the total output to-day over 50% are shipped to destinations overseas. Naturally this has meant a vast extension of the Company's export organisation which now operates in the U.S.A., Canada, South America, Australia, New Zealand, Africa and Europe. In addition a close liaison is maintained with vehicle distributors in all other parts of the world.

Compare to-day's picture with the founding of the Austin Motor Company in 1905, when the late Lord Austin purchased a 2 acre factory at Longbridge, engaged 270 people, and built 120 cars in the first year. Under the leadership of Lord Austin, and later of Sir Leonard Lord, the present Chairman and Managing Director, the expansion of he Company has been phenomenal. As a result Austin now hold and will continue to hold a leading position among the motor manufacturers of the world.

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April 1937
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Did you serve an Apprenticeship at Longbridge.
If so, you are invited to join the

The Austin Ex-Apprentices Association
which has a membership of over 950 across the world.

It is free to join.
Please request a form via this link.

admin@austinexapprentices.uk