29th November 2009

Improvements to Bristol Road & Longbridge Lane
Starting early in 2010

St Modwen is investing £4 million to improve Longbridge Lane from it junction with the A38 (Bristol Road) up to the junction with Tessall Lane. Birmingham Cith Council has already granted St. Modwen planning permission for this work.

We are now developing the detail proposals with Birmingham City Council for the following highways improvements.

A. Widening Longbridge Lane to four lanes on the West bound carriageways at its junction with the A38 (Bristol Road South).

B. Providing three lanes on the Longbridge Lane East bound and West bound carriageways to provide filter lanes at Devon Way.

C. Creating a new signal controlled junction at Devon Way.

D. Creating a new access road to Bournville College campus opposite Devon Way.

E. New/upgrated signal controlled pedestrian crossings at the new Devon Way crossroads.

Longbridge Lane junction with A38 and on the A38 in front of the Innovation Centre building.

F. Upgraded facilities on both sides of the carriageways for pedestrians.

G. Tessall Lane remains unaffected.

Also a new entrance will be constructed into the Old West Works site, opposite the Innovation Centre

The work which will be constructed in various phases starting early in 2010, within a time span of 70 weeks.

Click on this link for the road plan.
Longbridge-Lane-Improvements PDF
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15th November 2009


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At last the construction company Shepherd has moved onto the site.

The aim is to have the Bournville College finished and ready for the start of the new academic year in September 2011.


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There had been a station at Longbridge on the main line (where the current Station is today), but this was closed in 1849, long before Herbert Austin had arrived, the nearest one still open was Northfield a few miles away.

26th September 2009

Bournville College
Given the green light, with funding now in place

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Broadway Malyan’s

At the present time Bournville College which has its main college located on the Bristol Road Northfield also has two other colleges, one in Longbridge (Old West Works canteen) and at Kings Norton. With funding now in place, work can now start, with the contractor Shepherd Construction Ltd expected to start work in October. The aim is to have the Bournville College finished and ready for the start of the new academic year in September 2011. This is a very tight schedule, and will be the largest construction taking place in the West Midlands other than the QE Hospital.

The architect firm for the project is Broadway Malyan’s Birmingham office. Driving the project forward is Lead Architect Salim Hussain who commented: “The new Bournville College marks one of the first phases of the biggest regeneration scheme in the region, so it is incredibly rewarding to have the opportunity to implement the concept design through the build stage. The state of the art premises which will see over 15,000 students in both further and higher education.

“We will be working with the entire project and development team to ensure the delivery of a first rate building that will set a new standard for education facilities in the UK. The iconic designs for the college make a clear statement of intent with regard to St. Modwen’s regeneration of the former MG Rover works, whilst also highlighting the renaissance of south-west Birmingham.”


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Google Earth map and St. Modwen's plans

The six storey building will be located on Longbridge North and will anchor the new town centre at the heart of St. Modwen’s regeneration of the 468 acre former MG Rover works. The prominent location on the junction of the A38 Bristol Road South and Longbridge Lane and in close proximity to Longbridge train station means it is imperative that the college design is reflective of the new vision for the area.

Mike Murray, senior development manager for St. Modwen, said: “With Broadway Malyan on board as detailed architects and now with funding in place the new Bournville College can now take a major step forward in providing a new high quality education facility at Longbridge. Not only will the new Bournville College shape Birmingham’s learning environment, it will also form the first phase of the new Longbridge Town Centre and therefore represents a milestone in a new future for Longbridge.”

The new Bournville College will be housed in one building comprising of multiple distinct blocks, interlinking around the central spine building where, at the heart, a double height atrium will act as an ambient space for all of the students to come together and interact with each other.


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Broadway Malyan’s

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Broadway Malyan’s

Positioned around the spine will be a business centre and a Learning Resource Centre, encapsulated by bold 1m deep timber frames that will the provide a strong scale and rhythm to the central atrium space, which will be top lit by a series of large wedge shaped roof-lights. Colour and texture are used throughout the design to provide students with inspired break out areas in which to study, away from the more formalised arrangement of the classrooms.

Bold colours are also used on the exterior of the building in a fractal pattern, helping to make the college a landmark of the Longbridge development. With the River Rea being returned to an open watercourse after being underground since the early 1900s, a fully glazed tower has also been incorporated in the design to overlook the river and facilitate interaction between the college and its landscape.

Broadway Malyan’s accessible designs have been developed to ensure the college will encourage the local community to use the building’s facilities, with public access to areas within the building including the sports hall, restaurant and hair & beauty salons.

Sustainability is at the heart of St. Modwen’s regeneration of Longbridge, and the college will be no exception. The building has been designed to achieve a BREEAM rating of Excellent and hosts a number of environmental design features. These include rainwater harvesting for use in flushing toilets, earth tubes for ventilating the dramatic double height Learning Resource Centre and an exposed concrete frame to the Spine building to assist with night-time cooling.

Norman Cave, principal of Bournville College, believes the design of the building to be integral to the long-term success of the facility. Norman said: “The brief was to create a landmark building that represented the vision for Longbridge as well as providing an educational facility that could meet the needs of businesses, local community, adults and young learners. Fundamental to this was the creation of an effective working partnership where design ideas could meet the aspirations of the College. We believe that our partnership has done just that and we look forward to providing a 21st Century educational facility to an area of the city which has been severely affected by the demise of MG Rover.”


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20th May 2009
Longbridge Development Update

MG Motors UK Ltd have now handed back to the Developer St. Modwen the following, Dalmuir Building and also Number 2 Paint, which can be seen from the Lickey Road. This will release more land for the future redevelopment of the site.

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Aerial view Google Earth



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No 2 Paint Lickey Road

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Rear view of No 2 Paint


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Dalmuir building viewed from the Railway

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Side view of Dalmuir building

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North Works

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Picture taken 20-05-09

Birmingham City Council Planning Department have passed the plans for the new Bournville College. You will see from the above picture that the area of land for the College has now been cleared and levelled. It is hoped that work can start in a few months time when the funding is in place.

To the right of the picture is what looks like a road, this is actually where the River Rea passes through the site in a culvert. Work will start on opening this culvert up in a few months time. Hand in hand with this work which has already been started, is to create along part of the River Rea as it passes through West Works is to construct a flood plain. This will actually be a grassed reservoir that will accommodate the excess water in the so called 1:100 Year Flood.

Flood-Plain
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GREEN LIGHT FOR

Longbridge Development
14th February 2009



Plans which will lead to the creation of 10,000 new jobs and at least 1450 homes on the former MG Rover site at Longbridge have just been given the green light by a government inspector.

Prepared jointly by Birmingham City and Bromsgrove District Councils in partnership with Advantage West Midlands, St Modwen and Worcestershire County Council. The Longbridge Area Action Plan (LAAP) was submitted to Government last March ahead of a formal Examination in Public held in October and December.

The plan provides a 15 year vision for 140 hectares of land on, and surrounding, the former MG Rover car plant, which will see it dramatically transformed into a prosperous mixed-use sustainable community with a newly created and vibrant heart built around jobs, communities and people.

As well as employment opportunities and homes the plan will also deliver a new learning quarter, 25 hectare regional investment site for high tech businesses, new urban parks, shopping centres and the ‘Austin Centre’ a proposed museum and community resource which will celebrate the history and importance of the area’s automotive legacy.

Approval of the Councils’ plan now gives St Modwen, the UK’s leading regeneration specialist, the green light to forge ahead with the £750 million regeneration.

In her report Government Inspector, Jill Kingaby said “In my view, the proposals for the future economy of Longbridge are founded on robust and credible evidence and will be effective, flexible and deliverable.” “Overall, I conclude that the LAAP should enable the economic transformation of Longbridge…developing a range of employment opportunities across the site and establishing a Regional Investment Site which is attractive to high profile investors.”

“The sudden closure of the MG Rover plant was a devastating blow for local people and the West Midland’s economy. These events required an immediate and positive response from the councils….. in these unusual circumstances, I consider that it is entirely appropriate.”

The plan is the outcome of intensive consultation with the local community and work with stakeholders. The Inspector welcomed the collaborative work that had been carried out during preparation of the plan from the earliest stages between the local authorities, and major landowners together with transport bodies and other interests. She stated, “The parties should be commended for their approach.”

She also noted the commitment of all parties to implement the development at Longbridge “It is clear from the hearing sessions and written evidence that there has been continuing collaboration between the landowner/developers and Councils, as well as with infrastructure providers, directed at delivering the plan…. Evidence on the ground, in the form of clearance of the old MG Rover sites and construction of new business premises at the Innovation Centre and Cofton Centre, demonstrate that an “action” plan is intended and not just a paper document”.

Mike Whitby Leader of Birmingham City Council said: “The Longbridge Area Action Plan sets out an ambitious vision for the transformation of the site in a way that will provide much needed jobs, homes and community facilities for everyone who lives there.

“Alongside New Street Station, the Library of Birmingham and airport extension, this is yet another example of how through partnership working we are bringing an ever increasing number of major projects online in the region at a time when the economy needs them most.”

Mick Laverty, Chief Executive at Advantage West Midlands, said: “Longbridge is one of the most ambitious regeneration projects in the West Midlands region, both in economic and social terms. And is particularly significant given the site’s history as the MG Rover car production plant.

“Today’s milestone offers the opportunity to close the MG Rover chapter and instead look forward to a new era for Longbridge, an era that that will bring new jobs, new businesses and create prosperous new communities.

“It has taken a lot of hard work to get to this stage. Delivering big complex projects like Longbridge is difficult but it’s what we do at Advantage West Midlands – and we will continue to work hard with Birmingham City Council, St Modwen and Bromsgrove Council to make sure Longbridge is a success.”


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Planning Application Submitted
for Bournville College






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Google Earth map and St. Modwen's plans

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Artist Impression as viewed from the ARROW shown on the aerial view above



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North Works site as viewed from the Bristol Road
(Feb 2009)

The 17-acre Longbridge North site is bordered by the A38 Bristol Road South and Longbridge Lane. Although the College will be the largest single building on the site, there will be a town centre. This will included a major food store, together with a variety of other retail and service uses, employment space, hotels and leisure uses. This truly mixed use scheme will also include a mixed range of 460 new homes and The Austin Centre – a community building which will primarily be used as a focal hub for a host of local groups, to also include a museum.

One of the main features of the North development is that the River Rea which has run in a culvert since North Works was built in 1916-17 will now be returned to an open watercourse and become a key feature of Longbridge North. It will run through Austin Park at the heart of the town centre, which will include cycle lanes, footpaths, riverside seating and grass terraces.

Because the whole of the Longbridge site was used for manufacturing. it is classed as a Brown site. This means that over the years various chemicals that were used on site, would have contaminated the ground. So thousands of tonnes of soil will be remediated at Longbridge North - enough to fill more than 35 Olympic-sized swimming pools - and, following the removal of ground contamination and concrete obstructions, the site will be re-graded to enable infrastructure and building works to commence.

Mark Batchelor, construction manager for St. Modwen, said: "Sustainability is very much at the heart of the regeneration of Longbridge and more than 95 per cent of on-site material is being recycled for future use in the project. Contaminated material will be treated by Hawk and Celtic Ltd using ex-situ bioremediation, which allows for the treated material to be re-used elsewhere in the scheme. This reduces the need for importing and off site disposal of material, thus decreasing traffic on the roads and reducing the carbon emissions of the project.

"As well as the environment, the interests of the existing community surrounding the 468 acre Longbridge site are of utmost importance, with St. Modwen introducing measures that will keep disturbance to an absolute minimum. Hawk's innovative new silent breakers will drastically reduce noise disturbance and excessive dust, a common problem during preparatory work, will be reduced using Celtic Ltd's filtration kit.

"Around five million square feet of the vast Longbridge site has already been cleared by St. Modwen. We are working closely with the Environment Agency, Birmingham City Council and Bromsgrove District Council to ensure this former industrial site is fully remediated, allowing the area to be completely transformed into a prosperous mixed-use town centre built around jobs, communities and people."

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Update on the Longbridge Development.
28 October 2008

St Modwen have put in planning application for the Old West Works and North Works with Birmingham City Council. These plans are subject to change, because at this point in time the whole Longbridge Area Action Plan is been looked at by a Government Inspector. Until the Inspector has delivered her report, which will be before Christmas, planning permission cannot be granted.


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Longbridge Redevelopment
25th May 2008


Technology-Park


St Modwen and Advantage West Midlands have announced expansion plans for its £100 million Longbridge Technology Park.The UK’s leading regeneration specialist has submitted planning applications for Three and Five Devon Way, two buildings which together are set to deliver a further 40,000 sq ft of Grade A research and technology space on the Longbridge Technology Park, situated off the A38 Bristol Road South, is one of the first phases of the £750 million mixed use Longbridge scheme.

The first two completed office buildings, the Innovation Centre and Two Devon Way, have received strong levels of interest from start up to medium-sized technology based businesses, with suites available from 200 sq ft upwards. As a result the Innovation Centre is already more than 60 per cent let, having secured 30 lettings to date. Situated adjacent to the existing buildings, the proposed Three and Five Devon Way will comprise 25,000 sq ft and 15,000 sq ft of office space respectively. Both buildings have been designed to complement the Innovation Centre and Two Devon Way. Three Devon Way is a three storey building and Five Devon Way has two storeys.

Work is expected to start on the new buildings before the end of 2008.

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Bournville College to Move to Longbridge


More than 468 acres is set to be transformed at Longbridge by St Modwen and Advantage West Midlands. The pioneering vision for the area includes the creation of 10,000 new jobs and thousands of new homes alongside a quality public realm and an excellent public transport system, all of which will establish Longbridge as a truly mixed use model of sustainability.

Bournville College will relocate to new £84 million premises at Longbridge it was announced, after the College entered into an agreement with developer St Modwen. Work will start on the site (North Works) earmarked for the development of Longbridge town centre in mid 2009, with the purpose built 250,000 sq ft Bournville College expected to be delivered by September 2011. Spanning 4.2 acres, the new educational facility will be located in a prime position allowing easy access for students. The six storey building, which is being designed by the Birmingham office of international architectural practice Broadway Malyan, will be prominently located on the junction of the A38 Bristol Road South and Longbridge Lane and will have capacity for 15,000 students. The new premises will bring together Bournville College’s existing three campuses and will feature new state of the art facilities including a learning resource centre, business school, construction workshop, and leisure and sport facilities.

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The Overall Plan


The planning applications, representing £750 million of mixed use development, have been submitted to Birmingham City Council and Bromsgrove District Council. Covering Longbridge North, Longbridge West and Longbridge East, together with improvements to the A38, the applications respond to the Longbridge Area Action Plan (LAAP), which was submitted to the Government in March 2008. The plan now has to go forward to a Government Inspector where amendments may be made. The plan then becomes a formal Development Plan Document (DPD), which is then binding on all parties.

Spearheading the landmark regeneration of the former MG Rover Works, joint landowners St Modwen and Advantage West Midlands have sent out the strongest signal to-date that its vision of an employment-led heart for the 468 acre Longbridge site is significantly closer to becoming reality. It has also demonstrated that this transformation will be driven by the principles of sustainability, a new community and inclusiveness.

Bill Oliver, chief executive of St Modwen, said: "Longbridge is a site with a world-renowned heritage and today we have moved this area of the Midlands into a new and incredibly exciting era. The potential Longbridge has to become a thriving economic hub and a sustainable new residential community is now apparent; and it is more than matched by the vision and confidence St Modwen and Advantage West Midlands have in Longbridge as we enter this new chapter in its history."Subject to planning approval, the next 15 years will see an additional 1.8 million sq ft of employment opportunities for Longbridge, together with 1,980 new homes.

A new town centre just off the A38 Bristol Road South will form a new heart for the community, and will be conveniently located adjacent to the existing Longbridge train station.

Mick Laverty, Chief Executive of Advantage West Midlands, said: "Today represents a major milestone for Longbridge. Having consulted with the local community over recent years, all parties involved in taking the project to its present stage are acutely aware that there is a real sense of expectation and hope around a brighter future of Longbridge."

"The submission of four major planning applications provides a clear statement of intent, showing the scale and ambition of what Advantage West Midlands and St Modwen expect to deliver over the next 15 years, and highlighting the level of our commitment and continued investment into Longbridge."

There will be a new learning quarter on the site earmarked for the town centre, anchored by Bournville College which announced that it will relocate to a new purpose-built £84 million educational facility at Longbridge in 2011.

Landmark architecture will help to build a sense of place for Longbridge and will act as a beacon for those entering and leaving the area. Whereas landscaping and public realm will play a crucial role in creating distinctive routes and spaces in and around Longbridge, and will provide focal areas for recreation and community interaction.

There will be a 4.2 acre Austin Park at the heart of the town centre and an 11 acre Rea Park at Longbridge West. Longbridge East will feature 11 acres of dedicated public open space, known as Arrow Park at the core of what will be a new residential community. Two of Birmingham’s long forgotten rivers, the Rivers Rea (North Works) and Arrow (East Works), will be opened up for the first time in decades and will be a prominent feature at Longbridge and Cofton.


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2008


Future-Longbridge-Developme
2012 ?

The above artist's impression is looking from the Bristol Road towards the Shopping area and Apartments, and in the foreground the opened up River Rea.

Richard Burden, MP for Northfield (Lab), said: "In setting out their vision for the transformation of Longbridge, I welcome St Modwen and Advantage West Midlands’ emphasis on their long term commitment to the delivery of a mixed use scheme that is a model of sustainable regeneration – for the benefit of the local community, the region and beyond. Along with others, I look forward to seeing these planning applications and discussing the details of what is being proposed so that the regeneration of this area can be as successful as possible.

"The development straddles both Birmingham and Bromsgrove in Worcestershire. Councillor Mike Whitby, leader of Birmingham City Council and Councillor Roger Hollingworth, Leader of Bromsgrove Council, said: "This is a hugely exciting project of immense national importance; however the sensitively placed emphasis on putting the heart back in the local community is absolutely the right approach to putting Longbridge back on the map – as a place where people want to live, work, visit and invest."

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Longbridge Technology Park

The first phase of the re-development of the Longbridge site has been operational for a few months now.
But was Officially Opened on the 10th Dec 2008.


It all started in July 2005 when the Midland Bank on the Bristol Road was demolished. The Austin Motor Company bankers were the Midland Bank. In the early years and the company used to go into Birmingham to the Main Branch to pick up the wages. Then because security became a concern a branch office was built on the North Car Park facing the Bristol Road. This meant that it was only a short journey to the wages department in the General Office Block on the Lickey Road. The only other building on the car park was the Apprentice Club House (Hut). Most workers could not afford the cars they were producing, so would travel to work by public transport, cycle or walk.

One landmark as you approached the works from Northfield was a Chevron Sign which changed many times over the years.




Chevron-Sign
Sign 1951


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Demolition work starts on the Midland Bank (HSBC)


North Car Park Fresh green shoutes
Clearing the site starts in July 2005


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The first steel work is erected


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The steel work at night



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Steel work finished



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Aerial view in February 2007



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June 2007


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New building against the old landscape


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Corner of Bristol Road and Longbridge Lane



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Reception Desk

So North Car Park is now the Technology Park which is accessed from Longbridge Lane via a new road called Devon Way. The building on the corner is The Innovation Centre, which offers flexible serviced busincess space. the three storey building of 45,00 sq ft offers high quality office building specifically designed to provide an environment to assist and accommodate the development of young and new technology based businesses. It is linked to the University of Birmingham which is only a few miles away. The innovation Centre is able to tap into the research been done at the University, by giving academics who are working on new projects a place were they can have a base from which to work.


So what does the brochure say:

The building specification includes the following

Comfort cooling, this is a system that cools the offices without getting draughts.
Raised floors, so all telephone and computer cabling is out of sight.
Two passenger lifts.
Male, female and disable toilets on each floor
Kitchen facilities
Shower facilities.

The office accommodation is sub-divided into suites of various sizes to allow choice and flexibility to all potential occupiers from new start-up companies to established corporate technology based occupiers.

There are 23 Suites on the Ground Floor which range from 194 sq ft to 576 sq ft. Also on the ground Floor is the main Reception area along with Meeting and Conference Rooms which can be hired by the hour, having all the necessary Audio Visual equipment to use along with Broadband connection. There are two Kitchens and one Shower room.

On the First Floor the suites range from 205 sq ft to 872 sq ft. There are two Kitchens and one Shower room available.

This new building offers young companies to, as the saying goes to put their toe in the water and have a go, as the tenure for a suite is on flexible short term leases.

At the end of this year 40% of the units have been taken, with about 100 people employed.

The other building in the aerial view is for let to a single employer, and it is hoped to let this building around March-April 2008. It is called Building Two Devon Way.




There is now development going on the Cofton Centre

The following are Press releases from St Modwen the Developer.
Some of the Regeneration of the site will be done with Government money channelled through Advantage West Midlands

ST MODWEN SEEKS TO CREATE MORE JOB OPPORTUNITIES AT LONGBRIDGE

24 April 2007

site at The Cofton Centre, Longbridge, Birmingham, to meet the demand from businesses wanting to relocate to the area. A planning application for more than 300,000 sq ft of industrial space on the 18-acre site off Groveley Lane has been submitted to Bromsgrove District Council. Michael Murray of St Modwen, said: “Due to the interest we have had from industrial occupiers to relocate to Longbridge, the early development of this site could create up to 800 jobs.“Subject to planning consent, the first phase could be completed by the end of the year.”

PRG Europe, the UK’s leading supplier of lighting and projection solutions to the entertainment and events industries, is currently fitting out the 157,000 sq ft former MG Rover parts distribution warehouse, and will move in December.

The redevelopment of the whole of The Cofton Centre site could eventually create more than 1,200 jobs.
St Modwen Developments Ltd is seeking planning consent to develop a range of industrial units on the former car storage

Prospect of hundreds of jobs as Longbridge Industrial Scheme begins


23 October 2007



St Modwen Developments is seeking to create up to 300 jobs by the development of nearly 75,000 sq ft of manufacturing and distribution buildings in the £5.5 million first phase of The Cofton Centre, Longbridge, construction of which is now underway.
Planning consent has been granted for a total of 285,000 sq ft of new industrial development on MG Rover¹s former car storage site off Groveley Lane , part of the 340-acre car plant which St Modwen is redeveloping.
The first two speculatively built units of 47,502 sq ft and 27,072 sq ft are scheduled to be completed late Spring 2008.
Mike Murray, of St Modwen, reported: ³We are receiving strong interest in the scheme and are talking to a number of occupiers who see Longbridge as being ideal for their business. When the whole of the Cofton Centre is completed we anticipate it will provide more than 1,200 jobs.

UK’s third largest independant builder merchant firm to expand in Longbridge

15 November 2007

Builders¹ merchant E H Smith has invested in the regeneration of Longbridge through the acquisition from St Modwen Properties, the UK¹s leading regeneration specialist, of the former MG Sports and Racing Building at the Cofton Centre, Longbridge.

The 20,715 sq ft premises enables the Birmingham-based family firm - the UK¹s third largest independent builders¹ merchant - to expand and take on up to 20 new staff. The new EH Smith branch in Longbridge - the company¹s 11th operating location - is set to open Spring 2008 to supply a wide range of building materials and services to the surrounding area.

John Parker, managing director for E H Smith, which was established 85 years ago and now employs more than 600 people, said: EH Smith is delighted to be setting down roots in Longbridge and looks forward to becoming part of the community. The company fully embraces the growth and regeneration of the Longbridge area, wishing to play a part in the investment of this up-and-coming part of Birmingham.²
Phil Yates, the company¹s regional director, commented: ³This is an exciting time for EH Smith, further investing in the city that has been its home for so long. With the ongoing rejuvenation of the area, the community of Longbridge has a terrific future with many opportunities.²
Jonathan Green, development surveyor, St Modwen, said: ³We are delighted with this sale which further endorses the growing appeal of Longbridge to companies wishing to relocate and expand.

This phase of development will create the potential for an additional 300 jobs and it is anticipated that the Cofton Centre, when complete, will provide more than 1,200 jobs.