Please note that this page will not be updated.
Go to SAIC MG Birmingham page for further information
29th April 2010
Zero -- Concept
The MG Zero was unveiled at
the Beijing motor show and, according to the official press
statement, reflects the latest trends in the market for vehicle
size, styling and technology and is designed to show how MG will
offer products that will appeal to a wide audience across the
global market. MG's release is all about the Zero concept's styling
and how it "will appeal to a wide audience across the global
market" avoiding any reference to the car's underpinnings and
Commenting on the exterior style, Design Director Tony Williams said “This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character. The body-side has a strong shoulder, a dynamic scalloped feature in the doors and flared arches to give a wide stance and strong road presence.” The feature lines have been designed to give a strong relationship to the wheel arch demonstrating the fun nature of the car's dynamics. However, when the car enters production next year, it's safe to assume that it will be offered with a range of small displacement naturally aspirated petrol engines, and possibly, a sportier version with a turbocharged inline-four.
MG ZERO also explores the integration of the latest communications technology in the vehicle and in addition to the interior systems, it features a fun communications system on the exterior of the rear!
"MG Zero is crucial to the development of the brand globally," adds Guy Jones, MG Motor UK sales and marketing director. "It gives clear direction for the future beyond the current products. We are all proud to see our British-designed vehicle wearing the MG badge creating such an impact in Beijing. With the MG TF back in production in Birmingham, sales increasing and the MG6 coming at the end of the year, the MG ZERO has come at the perfect time to build further awareness and interest in the brand here in the UK." The company emphasized the fact that the 4m long supermini was developed in the UK by MG Global Design team, led by British MG Design Director Anthony (Tony) Williams-Kenny, based in Birmingham.
22nd March 2010
MG Motor UK Ltd have decided to rename Longbridge
It will now be called MG Birmingham
Along with this announcement MG Motor is
renaming the five internal roads.
A few MG TF 135 remain available across the UK dealer network from £13,799 OTR along with a limited number of Raven Black and Intense Blue LE 500 models.
The 85th Anniversary edition which was limited to 50 cars is almost sold out. The last cars, with their unique body decals, suspension set up and numerous individual touches are available from only two MG dealers, so be prepared to take a road trip to Dudley in the West Midlands or Chester in the North West!
International launch of all new MG
24 November 2009
MG Motor is proud to announce today, the international launch of the MG6, the first all new MG motor car since the launch of the MGF sports car.
Guy Jones, Sales and Marketing Director for MG Motor UK said, “This is a milestone day for iconic MG brand and for the UK automotive industry. MG has begun the international launch of an all new model, that has been designed and engineered here in the UK, for the global automotive market. Currently we only build and sell the mid-engined TF sports car here in the UK, but we can now look forward to expanding the range of MG products.
The launch takes place at the Guangzhou
Auto show in China and is the beginning of an exciting new global
future for the MG brand. The launch in China, the world’s largest
automotive market begins the international roll out of sales of MG6
which includes the UK. Sales in China will begin in January and
plans for the UK and other markets will be released during
It was also announced today that production of MG6 for the China market will begin at the brand new state of the art factory in Lingang, China in December 2009. It is also planned to commence production of MG6 at the Birmingham plant in the UK before the end of 2010.
The world famous MG brand has never had such a bright future as it starts to expand global sales with an exciting new range of products.
About the MG6
The MG6 is a sporting five seat fastback model, designed to capture the character of the MG brand and bring something different to the volume market.
MG6 Key Dimensions
Length: 4651 mm
Width: 1826 mm (without mirrors)
Height: 1480 mm
Specifications for the UK and European markets will be released at a later date.
MG Brand Corporate Identity
The MG6 proudly displays a new modernised
version of the famous MG octagon badge for the first time. This new
design is planned to carry forward on to all new MG models.
This new branding features in the new corporate identity for the launch in China which also uses the Morris Garages naming. This reflects the pride in the history of the brand, the need to communicate this in new markets and is a clear differentiator for the MG brand.
MG Longbridge 25 August 2009
MG TF135 is announced
Leather trim, standard on initial production models (subject to availability).
Later production fitted with cloth upholstery.
Body Colours Available
2 door soft top convertible
Mid engine, rear wheel drive
1.8 16v EU4 petrol engine, 136ps
Anti-lock brakes with EBD
Black hood with heated glass rear screen
Front fog lamps
Front disc brakes with 4-pot calipers in red. Rear disc brakes
16"V spoke alloy wheels
Electronic speed sensitive power assisted steering
Remote centre door locking
Perimetric/volumetric anti-theft alarm
Driver and passengers airbags
3 year/60,00 mile warranty
3 year European roadside assistance
MG TF 135 has a recommended retail price
of £13,511 on-the-road.
The on the road price includes 12 month road fund license and first registration fee.
MG Longbridge 30 May 2009
With all the LE500 been
produced, what is the next phase at Longbridge. In fact there will
be two new versions of the TF , both of which are now in production
and will be available in the Summer.
This is an entry level TF starting at £13,511 otr.
The actual specification has not been released yet.
TF 85th Anniversary
This is a limited addition
model with only 200 been produced, and will be priced at £15,664
otr. As can be seen from the first picture it will have distinctive
graphics, along with aubergine leather trim.
The suspension will differ from the TF 135 version in that it will have a unique drive and handling by having a Bilstein suspension set up. Other items include special alloy wheels and air conditioning.
This page will be updated when final
information on the two models is available.
23rd January 2009
Nanjing is no more at Longbridge
On the 8th January 2009 the Company name changed from
NAC MG UK Limited to MG Motor UK Limited
Is Now This
Is Now This
The workforce at Longbridge now stands a
380 workers which includes 250 Engineers who have transferred from
what was the Shanghai Motor Technical Centre in Leamington. With
this transfer now complete, all staff employed by the new
company MG Motor UK Ltd are based
at Longbridge. Most of the engineers have moved into the
refurbished Sales & Marketing building that is opposite the
Elephant House, the rest will be employed in the Flight Shed on
This International Engineering base will support both the UK MG brand along with the Shanghai built MG and Roewe models.
There are strong signs that a MG saloon based on the Roewe 550 could be built at Longbridge, but most of the parts would come from China as a kit.
Auto Express pictures below have called it the MG 6
Artist impression (Auto Express)
27th September 2008
This time the Journey has reached the first phase, with MG cars now coming of the tracks at Longbridge, after three and a half years.
MG TF LE 500 production line
Under the Bonnet
Front Sub-frame and suspension
Rear Sub-frame and power unit
Body and Sub-frames come together
Wheels now fitted
Coming off the end of the line
Final inspection and sign off
18th September 2008
First MGs LE 500 off to the dealers
Yes, the first batch of MG cars are now leaving Longbridge on their way to the dealers.
The dealer network, which consists of over fifty privately owned independent, mainly family run garages, has invested in being the shop window for the MG brand and giving a personal service to every MG owner. Also, there will be appointed service agents across the country, so that every owner will not have to travel far to get the car serviced.
MG UK’s Sales and Franchise Manager, Stephen Cox, said; "It’s not simply the number and geographical spread of dealers that make this such an important part of the launch; it’s the quality of the businesses involved. “Top class, personal service is at the core of the LE500 launch and we will be delivering that promise by innovating in the way we deal with customers, as well as attracting owner managed businesses to deliver the brand experience. They have the time, expertise and in many cases, a track record to support the new car. Even as the LE500 is launched, dealers are still coming forward and MG UK Ltd is still welcoming enquiries".
MG is also aiming high with the introduction of a Personal Technician Programme (PTP) that will ensure that each of the LE500s is effectively delivered with its own specially trained expert. This kind of service will ensure that each and every customer can be assured that the person responsible for their car knows it inside out. On the day a customer takes delivery of their new MG, their personal technician will introduce them to it and on the occasions when the car comes in for its regular servicing, they will be the one person responsible for the car. MG has supported the new dealers in actively targeting staff for this role who are not just skilled technically but who have shown a genuine interest in the brand. A further benefit of this search, and the programme that all the personal technicians must undergo at Longbridge, is that all these specialists will also receive legacy training, so dealers will be in a position to fully support MG models that pre-date the new LE500.
Managing Director at Williams of Harrogate, Steve Williams, said; “This launch is a great opportunity for dealers and public alike. Importantly MG is a comfortable fit with the brands that the majority of the new network currently represent, filling a real gap at the recreational and fun end of the sports car market. “I know my dealer colleagues have been impressed with MG UK’s approach to the car, the brand and their commitment to customer service. This dedication to the customer sits very comfortably with the way we do business. In this market we all know that the clients must come first and given MG’s focus on recruiting small owner run businesses to represent the brand, the customer is clearly their main priority too.”
The official dealer launch is this weekend (20 - 21 Sept) when MG dealers all over the UK open their doors as part of the public launch of the new model. As well as the opportunity to look around the LE500, potential customers will be able to book a test drive and pick up a brochure and other MG branded goodies.
Production is running at about 45 cars a week, this will probably be increased shortly to 50. When the limited run of 500 has been completed, you will have the opportunity of ordering your own customised car with the options available.
By the end of the year they are hoping to have produced around 700 vehicles.
8th September 2008
Lined up and ready to go
Deliveries should start this week.
Click on the arrow to see the Working Lunch (BBC 2)
correspondent at Longbridge.
28th August 2008
MG TF LE
Click on the arrow to see the car in action by the Express & Star correspondent Wendy Lloyd
MG Production starts up at Longbridge
The launch of the MG TF LE
500 took place at Longbridge on the 1st August 2008. This was a
very low key affair compared with the last time in 29th May 2007.
But this time cars are coming of the line.
With a workforce of around 180, which we all hope will grow when another model can be brought on stream.
The bodies in primer arrive along with the engine from China. All the rest is sourced from the UK and Europe.
The specification is as follows:
16" 11 spoke alloy wheels in either black or silver shadow chrome, dependant on exterior colour.
Bright pack on White, Blue, Red and Grey cars.
Black Pack on Orange and Black cars including fuel cap.
Black hood with glass Heated Rear Screen.
Front fog lamps.
Heritage body-coloured Hard Top with glass Heated Rear Screen.
ICE Fitment: Pioneer DEH P69001B with iPod connector in glove box, all linked into 6 speakers;
Bluetooth connection kit available via stockists.
Leather seat facings.Leather covered centre cubby boxes.
Leather covered steering wheel._
Leather covered Handbrake grip.
Leather gear lever gaiter.
Black anodised gear knob.
4 pot AP Racing front brake callipers.
Full size 16" spare wheel with scissor-jack tool kit.
Hood cover.Volumetric and Perimetric alarm with battery back-up.
ABS with EBD.
Numbered sequence on-interior-badge between occupants.
Electrically operated and heated door mirrors._
Electric power assisted steering.Remote key-blip-operated double deadlocking.
Piano black interior finish.
Rear parking sensors.
New instrumentation.New frontal styling.
Engine: 1.8 litre, 4 cylinder, 16 valve, DOHC, N Series engine developing 136ps with EU4 compliance._
Gearbox: 5 speed, close ratio PGI type.
Combined with a 3 year /
60,000 mile warranty and 3 year European roadside
All for just £16,399
The opening picture said
Sold Out, because the MG is a limited edition version it is
available in the following colours. :- Black, Blue, Red, Grey,
Orange and White. But each colour was allocated a certain number of
builds. Only the following colours are still unsold, Blue, Red,
Black and Grey. So if you would like to buy, you will need to be
The number of UK dealers has risen to 55, so you should be able to find one near you. They intend to also appoint service dealers to carry out servicing and probable warranty work.
Stephen Cox, sales and franchising manager said the following:-“MG is a uniquely British brand and everyone who has worked on it from the receptionist up to the managing director has been looking forward to this day. Obviously we are launching into a period of what you could call economic recession but we are coping with that and what we are not going to do is to over produce. Because we’re dealing with relatively low volumes here we can do that. Next year the company is aiming to produce around 2,000 of the MG sports cars but, it’s a new beginning in many ways and we are planning to produce different models here. We’re looking to produce a saloon model which is still in the development stage at the moment but it will be an entirely new model. It won’t simply be a rehash of an old model. We’re expecting to be producing quite high volumes of saloon cars by the middle of 2010.”
Birmingham City Council spokesperson.
Crash Testing (No Sound)
MG Nanjing Video
Prices announced for MG TF LE 500
Launch 29th May 2007
Gary Hagen, the company’s
Sales and Marketing Director, said: “We are delighted to be able to
bring in such a highly specified car at such a reasonable price.
When you consider the level of specification that comes with the
LE500, the package is extremely competitive.
NAC MG UK Limited said that the car deliveries will start in September. It has the EU IV compliant, 1.8-litre 16v 135bhp engine but now comes with a standard, body coloured, hardtop while the sports-styled leather seats and piano black trim give the interior of the car a visual lift. Parking sensors, a Pioneer MP3 compatible CD/radio unit and LE 500 badging, graphics and trim complete the upgraded package.
I feel that they have priced it too high, and to sell a sports car in September is not a good time of the year. Longbridge cannot survive on just one model, SAIC will have to bring in another model.
More equipment leaving Longbridge
22nd May 2008
Nanjing have now started to remove
equipment from the assembly area, and ship it to China. It looks as
if this equipment is now surplus to requirements at Longbridge, now
that a decision has been made to import complete kits from China.
With a promise to start production of the MG TF in August from
kits. Perhaps they are making room and also altering the layout of
the assemble area?.
9th May 2008
Nanjing UK chairman He Xiao Qing said that
production of the TF LE500 would start at Longbridge in July,
following a process of planning, re-organisation, active quality
improvements and parts optimisation that we recognise resulted in
frustration for our stakeholders. The re-launch of the car would be
in August, this is fifteen months after the launch last
Director of Sales and Marketing Gary Hagen said "The open top sportcar is an iconic image of British motoring and forms the basis of the MG marque’s long pedigree. The launch of the TF LE500 signals our determination to keep this class of car at the heart of the brand as we take it forward. Meanwhile, designers are already planning other exciting new models which the Chinese say will capture the essential qualities of the MG brand, extending the range into additional sectors. SAIC/Nanjing said in a statement: The fact is that in 2008, desirable and competitive British made sportscars will once again be rolling off a production line in Longbridge".
MG - SAIC
26th April 2008
Will the sign above actually mean what it says.
The president of Shanghai Automotive
(SAIC) along with senior managers visited the Longbridge factory on
Thursday 24th April to reassure the workers that production of the
TF would resume in July. This would be achieved mainly by the
import of kits from China. There was no guarantee that previous UK
suppliers would get work, as the president made it clear that
components would be sourced globally in order to get the best deal.
With the re-launch in August, which is not the best time in the
year to launch a sports car, it will be interesting to see how
sales go. If sales are good they may than decide to
introduce another model into Longbridge.
It appears that the Conservative MEP for the West Midlands, Malcolm Harbour, had a meeting with SAIC president Chen Hong at the end of March. Mr Harbour stated that "Mr Chen assured me that, following their acquisition of NAC, Longbridge would be part of their long term strategy of developing their own car brands and increasing sales outside China."
If they decide to make Longbridge the European centre for research and development alongside production, then this would make the Longbridge site more viable. I think, however, that as No 2 Paint Shop on the Lickey Road would be surplus to their requirements, SAIC will wish to relinquish this building to the developer, St Modwen.
20th April 2008
Was the Slogan
But are the clouds gathering over Longbridge.
It is just over a week ago
that Stadco, who own the body tooling, and had set up the welding
jigs for the MG TF bodies, made this statement. Stadco are
withdrawing from its contract to supply panels-bodies for the MG TF
on commercial reasons. I think that this is a polite way of saying
that, having set up the welding jigs at Longbridge over a year ago
and made less than 100 bodies, the time has come to call it a day.
Up to 30 jobs could be at risk with this move, it has also made
other suppliers, about 150 feel very unease’s.
So are we to see just kits coming into Longbridge for assembly, which is not going to employ many people. One interesting point is that SAIC, UK engineers were planning to move from the Leamington base to the Flight Shed Longbridge before Christmas, will this now be put on hold.
A union spokesperson stated that “unless the Chinese come forward with plans in the very near future, nobody can come to anything other than the conclusion that Longbridge will never produce cars again”.
In conclusion, Rachel Eade, programme manager for supplier support agency Accelerate, said she had been told that a Chinese delegation was to visit the plant at the end of April. "I’m led to believe that an investment decision on the future may well be taken," she said. "Considerable time, investment and goodwill has been channelled into restoring some form of manufacturing to Longbridge and we are still hopeful that this will eventually take place.
MG Lola EX265
It all started in 2001 when the MG Rover
Group decided to spend a great deal of money and enter a car for
the Le Mans 24 hour race. Lola were given the brief and came up
with a design called EX257. In the actual race both cars failed to
finish mainly because of ignition trouble caused by torrential
rain, causing the engines to misfire.
Well seven years on and history is been repeated with SACI now owning the MG brand. Lola has been approached to fly the MG flag with an updated version which has been re-homologated as the MG EX265. One of the main changes is an association with Advanced Engine Research Ltd (AER) using the two-litre turbocharged XP-21 engine.
RML AD Group’s new MG Lola EX265 completed a faultless first shakedown test at the Silverstone circuit in February with the Brazilian driver Thomas Erdos saying that he was thrilled by the responsiveness of the new XP-21 engine, and looking forward to the prospects of defending the LMP2 title in this season’s Le Mans Series.
RML’s team manager Phil Barker stated that he was upbeat about the team’s chances this year. Further testing will take place, and in March the first official Le Mans test will be at the Paul Ricard circuit in France.
The Le Mans race is on the 14th & 15th June. So SAIC feel that they need to keep the MG brand in the public eye by sponsoring this Lola built car.
Chinese Going Streetwise
8th March 2008
Nanjing had talked about bring out there
own version of the Longbridge Streetwise. Well now in China you
will be able to buy one this month. Its called the MG3 SW and comes
in two engine sizes, 1.4 litre coupled to a manual gearbox. or you
can buy the 1.8 litre version but only available in CVT form. The
price starts at £5683, with the top model at £8525. It appears that
MG dealers are now taking orders and deposits of just £365, well we
are talking Chinese prices. So how will his model compete in the
Chinese market, it appears that on price and specification it
should do well.
Now that SAIC and Nanjing are in reality one company, it will be interesting to know how the two companies will line up the various brands. Nanjing has in fact the MG mark, with SAIC having the rights to the 25 and 75. the 45 was based on the Honda platform, so was not in the deal. Well SAIC have just announced that they will be using both the MG and Roewe brand names. Just to recap, SAIC could not use the Rover name, which belongs to Ford and may soon be bought by Tata when they take over Land Rover and Jaguar, so SAIC decided to bring out there own brand which they call Roewe. Its likely that the MG badge will go on the more sporting variants including the TF, and for the more luxury upper market models will be called Roewe.
As early as this month the first of the new models is excepted to arrive, called the Roewe 750 using the 1.8t engine, It will be available in three versions, the lowest specification priced at just £14,200 up to £16,330 for the top model.
Both MG and Roewe brands are planning to
launch cars this year. Roewe is planning to launch the Roewe 550
and the Roewe 750 1.8t, the t stands for turbo. They may slot in a
smaller car in the mid-range, which would be call the 350. With the
launch of the MG3 Streetwise, and the MGTF, the next will be the
MG7 Automatic, it appears that the Chinese don't like manual
gearboxes, probable because of all the congestion on the city
There is even talk of producing a Mini type car in about three years time, now that would be interesting. Will any of these models find there way into Europe, via Longbridge we can only wait and see.
Factory leased by SAIC-NAC at Longbridge.
If you are not familiar with the size of
the Longbridge plant, I have attached an aerial view and it also
shows what part of the plant is been leased by
Aerial view of Longbridge factory, it does not show what was the Cofton works. The total area of the plant was about 410 acres in red, with SAIC NAC leasing about 100 acres in blue
Here we see a better picture of the area
leased by SAIC NAC.
The following numbered picture are taken from the points shown.
Picture 4 'Q' Gate
Production at Longbridge Stalls Again
16th Feb 2008
It was in May last year
that the Press were shown the new MG TF roadster at Longbridge,
with the slogan 'A NEW Journey', well now nearly ten months on and
still no cars in the dealers showrooms. With the various changes
happening at Longbridge and the latest owner Shanghai Automotive
(SAIC) starting to review the situation, it has decided to put
production on hold because of quality issues with some of the
components it imports from China.
SAIC is now hoping to start building the TF at one of its plants in Nanjing, China, by May of this year but it still hasn’t fully overcome the initial quality problems. Once production is finally up and running at Nanjing, officials hope to kick start operations at Longbridge just three months later, SAIC president Chen Hong revealed to the Financial Times. “We want to begin production of cars at Longbridge as soon as possible, but the first priority for us is the quality of the product,” Hong explained. SAIC is wary of China’s reputation of poor quality and doesn’t want to tarnish its image by launching the TF without the quality customers expect.
A SAIC delegation have been meeting Nanjing managers this week at Longbridge and SAIC's vehicle development base at Leamington Spa, said an official close to Nanjing. The executives will then decide on the carmaker's future model policy for Europe and determine which models will be assembled at Longbridge. One executive was optimistic a decision on future models and production volumes would result from the visit.
SAIC president Chen Hong said recently the company aimed to restore production of original MG models at Longbridge soon and planned new MG models for Europe. "The British business will become SAIC's platform for overseas markets and a window for SAIC into Europe, Now is a fairly crucial time in the process," he said. Eleanor de la Haye, Nanjing's Longbridge spokeswoman, said three models could be built at the plant.
With 50 dealers already selected to sell the car in the UK and with officials planning to follow with a U.S. launch within the next one to two years. The carmaker definitely has ambitious plans. Officials are considering launching at least three new models, including a replacement for the TF which it hopes could be produce as early as 2010.
As you can see from the above, it appears that we may have to wait a few months for the dust to settle until the real plans for Longbridge are announced. (Webmaster)
Will the SAIC-Nanjing
Company Deliver ?
27th Jan 2008
There is growing concern
now that Nanjing who bought the MG name and all the production
equipment, has still not delivered a single car to the
In fact when the Official Press Launch was made at the end of May 2007 we were told that they would be with the dealers by about September. It is now nearly February 2008, four months on, and still no cars in the showrooms.
The Nanjing UK corporate communications manager stated recently that she was no longer "allowed" to reveal details of Nanjing's plans for Longbridge. She went on to say, "I am not fully briefed about what the short-term or long-term plan is for the plant". When pushed further about the tie up with SAIC, her reply indicated that they were very pleased with the merger, but it was going to take time before all the issues had been resolved.
Unions were pressing the company to try and find out who is now responsible for the running of the Longbridge plant. Dave Osborne the union's car industries organiser said that having contacted the company back in November, he had still not received a reply. "We have grave concerns about the re-launching of the MG brand, but now that SAIC are in the driving seat, perhaps their plans for Longbridge are more positive than Najing have turned out to be".
Report on the Press Day at Longbridge
29th May 2007
Will the rising sun over 'Q' gate, be a new dawn for Longbridge?
MG TF Hardtop
The only obvious changes are a new front bumper and instrument pack
This is the scene that
greeted the Press on arrival at Longbridge, then it was on to
registration in the Elephant House. A collection of MG models
throughout the years were on display.
1925 Super Sports
Then it was on to the
Showroom, sorry Conference Centre which was packed with VIP from
both the UK and China along with the press and camera crews
As some of the presentation was in Chinese it was difficult to follow at times, although the VIP etc did have headphones for a translation.
The main theme was that Nanjing wished to build on the long tradition of the MG brand, and welcomed the support that it had received from the MG Clubs and owners. Longbridge would be the International Headquarters with Sales & Marketing along with Product Development.
Exchanging signed banners between MG car clubs & Nanjing
Time now to move to the Assemble Line
Outside were lined up a
number of MGs
Article and pictures by John Baker
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