J40 Toy
Car
A big thank you to David
Whyley for the information contained in this article
How did the J40 come to be
produced
It was in 1943 that Parliament passed an act that recognised that
many miners were been struck down with what the miners called "The
Dust" (pneumoconiosis’s). The Government decided to encourage
employers to give ex-miners employment. Leonard Lords had taken
this to heart and decided that those (in this case South Wales
miners) who had been cut down by this respiratory condition could
still earn a wage. It was stated that in 1945 there were over 5,000
miners suffering from this disease. The plan was that they would
build a Toy Pedal Car based on the current models. To keep the cost
down, it would use metal off-cuts.
It was Leonard Lord, Chairman of the Austin Motor Co who in April
1946 summoned Rod Phillips who was an Artist attached with the Post
War Planning whose brief was to look into the future of how the
factory would look in the Post War period. He was joined by Jim
Blaikie who had join him after serving in the war, (it was a
government directive that any person who was employed before the
war, his employer would have to offer them their old job back on
returning to civilian life.
Both Rod and Jim had no experience of body design and the tooling
needed. This is where a third member Alf Ash joined the team who
had the expertise.
The team were given a disused workshop in South Works in which to
set up a design office and experimental build. So it was down to
looking at the specification.
a) Suitable for children in
the age range four to nine.
b) Most be able to have room in the front for a smaller brother or
sister.
c) Bonnet and boot to open.
d) Lights that work along with a dummy engine
So starting from the
bottom, the first think was to look at what was the smallest tyres
available. This turn out to be Dunlop 12 inch cord tyres which were
fitted on 8 inch wheels. The body had to mirror the range of full
size models with the alligator bonnets, chrome grilles along with
the characteristic headlamps.
Producing a full size car
is easy as all the tools and processes are in place. The main
problem, how do you produce a car for children, so it was necessary
to take measurements of a child. Alf Ash was the only one of the
team of three who had children. So his eight years child Marcia was
measured that very night. From these measurement next day a full
size 2D template was made. Now the engineering drawing can be
worked on.
Leonard Lord who started the ball rolling made frequent visits to
the workshop to see how things were progressing. He often made
suggestions which were not always taken up. The launch date which
had been planned for the Austin Progress Convention in June was
getting closer, so it was decided that more staff were needed. This
hole was plugged when two sheet-metal workers joined the team. The
next thing was to design the facia, which had two dials, one the
speedometer and the other split into three, Fuel, Oil pressure and
Ammeter. An engraved plate, which said ‘This Car was built In The
Austin Works By Disabled Men.’ This statement was incorrect as the
cars would not be made at Longbridge.
The seats were constructed
on a plywood frame to which springs were attached, this was then
covered by brown leather-cloth then the full length pleats were
stuffed with horse hair, this work was carried out in the trim
shop.
Various other items were needed before the Pedal Car was ready to
show to the public. A final coat of deep maroon paint was applied,
a colour suggested by George Harriman.
So what was still missing, a number plate, but what shall we call
the car, although various suggestion were put forward, at the end
of the day, Leonard Lord finally came up with JOY 1, because he
said “This car is going to give joy to many
children”
Photo call for
Marcia in Joy 1
The next stage was to take
the official works photographs, so the services of Alf’s daughter
Marcia was needed yet again.
I referred to the Austin Progress Convention earlier, this was a
mile stone in the history of The Austin Motor Company celebrating
the One Million Car (Austin 16) produced at Longbridge, the date 25
June 1946. As Leonard Lord was coming to the end of his speech
about the achievements made by the company over the 41 years. He
said “ I have a little surprise”, where upon he unveiled JOY 1 and
then went on to explain to the guests where they would be
made.
Longbridge Old
Showroom
So now it was on to the
next prototype, JOY 2, this had to be made a lot lighter and be
capable of been manufactured. Various changes were made, the main
change was to improve the pedal system, by converting from bicycle
motion to the forward backward system. With these changes made, the
car was loaned out to management families to see how it would coup
with the real world of children.
The next chapter was to look at a complete change of direction. Jim
Blakie decided it would be nice to build a model based on the
pre-war Twin-Cam racers, so from memory (no pictures available) the
project was started and called Joy III. A lot of the mechanical
components could be used, the wheels were the same, but instead of
the large hub caps a Austin 8 petrol filler cap was used. As it was
a single-seater it was necessary to reduce both track measurements,
with the rear shorter that the front. It was finished in white with
Red wheels and trim and brown leather straps holding the engine
cover in place, a decal displaying the number 3 giving it a racing
image and also showing that it was the third prototype
made.
JOY III
(Pathfinder)
It was at this junction
that the team moved from South Works to East Works, known to most
of the workforce as the Aero Factory into a new workshop which they
christened Joy Car Department East Works. It was around this point
that George Harriman, Works Manager asked Jim to take JOY III down
to Selfridges in London to find out first hand if they would be
willing to sell them.
Unknown to the team the Austin Experimental Department had been
given the task of producing a wooden mock up of a pedal car, using
the rear end of JOY 1. The front end would be based on the A40
Devon which had not been announced yet. Jim’s first reactions on
seeing the model, was we will never sell that, it's a
monster.
It was time to start on the next phase, JOY IV which would have a
front end like the new A40 Devon. This meant that they needed
access to the full size drawings, which were not forthcoming, but
were allowed drawings of the Devon Grille.
Although having seen the full size prototype, it was a case of
memorising what they saw and transferring it on to the JOY
IV.
Soon it was time to show it to management, so an appointment with
George Harriman was arranged. The unveiling ceremony was well
received, its metallic blue body must have looked quite stunning
along with the light fawn leather trim.
B/W Photo
Re-coloured
Production Stage
Leonard Lord had got his
concept made, so the small team was disbanded and no further
prototypes were made. Jim Blaikie job now was to get new members
for this team who could turn the two prototypes into a production
model. The first task was to break down the body into separate
panels that could be pressed out and then spot welded together. It
was now that tooling and production of JOY III & JOY IV had to
take place. It was around this time it was decided to call JOY III
by the name Pathfinder and JOY IV would now be called JOY 40, this
was soon changed to J40, with the J standing for Junior.
The tooling was ordered for both models, it was then that various
supplier’s, such as Dunlop and Lucas were asked to quote. One
interesting contract was with Champion to supply sparking plugs
which were actually faulty, so they probable came free. Every item
would have to receive a part number, with some parts common to both
models, like wheels and tyres.
Although the original idea was to use up scrap sheet metal from
Longbridge, this was only possible for small parts, the larger
panels would be produced from fresh steel strip. The Government
were willing to pay for a new factory, so it was decided to build
the factory at Bargoed in Wales. To set the factory up second hand
presses a total of nine were send down from Longbridge. The Body
Sides needed a larger capacity press and so these panels were
pressed in West Works Longbridge
Whilst this was going on the prototype team were disbanded, each
one going back to there original jobs, Jim Blaikie actually leaving
the Company in the early part of 1949.
The factory in Bargoed was starting to take shape, and covered an
area of 24,500 sq ft. This included a production area along with
stores, offices and canteen. An up to date medical centre was
essential for the work force who would be employed, and staffed
with nurse and a part time Doctor. Twice a year the hospital in
Cardiff would send a team along with a mobile X-Ray machine, to
check on the workforce.
Junior Car
Factory Bargoed
Although the Government
funded the factory, Austin still had to pay rates, but this was
reduced to 50% because only disabled staff were been employed on
the production side. It was decided to get the plant up and running
by Christmas 1948, in fact things were slipping badly and the
factory was not finished till January 1949. With a manager
installed and various staff from Longbridge arriving to install the
necessary equipment. One interesting piece of new equipment was a
process supplied by Carrier Engineering for the preparation prior
to painting of the bodies. The process was called the Rotodip which
the company were hoping to get Austin to installed at Longbridge.
The process involves putting the welded body on to a shaft that
rotates as it goes through baths of metal preparation chemicals.
The management at Longbridge must have been impressed as the
process was later installed in West Works.
A40 Farina's
going through the Rotodip in West Works
It was decided in the early
stages to make the Pathfinder version first, the main reason for
this is that the main body was only two pressings, and these were
been made at Longbridge. With less parts than the saloon version it
was easier to bring it out first. The first public advert for the
cars was by Selfridges in June 1949 although the company had
contacted their dealers in mid May stating that “Delivery of
Pathfinders will commence almost immediately, and the ‘Joy Roaster’
will be in production in about three months time.” Supplies were
slowly been built up, ready for the official opening of the Factory
in July 1949. The press were quite intrigued by the cars and gave
the company much valuable publicity, although I don’t think there
were any free samples given away. It appears that the Pathfinder
was joined by the Roaster at the end of 1949, which was just right
for the Christmas period. The cost of the Pathfinder was £25. 4s
with the Roaster at £20. Production figures for the two models is
unknown, as no figures were kept before 1955.
In the early years the workforce was around the 110 mark, but in
1953 suddenly increased to just under 150. From then on it rose
nearly every year until it reached a peak in 1965 employing 514.
The reason for this increase was that over the years the factory
had the presses and welding equipment to produce other small
components needed by other factories in the BMC empire. Parts such
as rocker covers, timing covers and number plates were the main
items,
The miners having worked in different pits, were now doing work
that meant learning new skills. It must have been quite alien
working in a factory, if you had only ever worked in a mine. One
thing that some found hard to except were the hours starting at 8
am and finishing at 5 pm, because they were used to working from 6
am to 2 pm.
It was on the 12th January 1962 when disaster
hit the factory, the night shift around 10pm were aware of the
smell of gas and reported it to the foreman. Minutes later there
was a loud bang and the whole roof was blown off in the paint
section. A temporary partition was erected closing of the paint
section so that the rest of the factory could continue. Although
the workforce were shaken no injures were recorded, and everyone
carried on, as there were orders to get out even though it was very
cold,
Later that year an additional factory unit was built to produce the
door pockets for Mini and 1100 models. But in 1971 it was decided
to close it down because the glue that was used was effecting the
health of the workers.
On the 15th September 1971 the last of
the Joy Car were made all of them going to UK customers. At this
point the production total from 1955 to 1971 was 32,098, it is
believed that the figure from 1949 to 1955 was about 1,500 Joy
Roaster and over 3,100 Pathfinders.
Assemble
Process
As stated earlier, the
Pathfinder were the first to go into production. The main
components were the body, trim, front and rear axles, pedal
assembles and wheels and tyres.
With the Pathfinder it only had two main pressings which were
supplied from Longbridge. The pressings were spot welded together
along with the facia and seat panels. As you can see from the
picture below, after having a pre-treatment via the Rotodip and
primer it passes to the paint spray booth. It would be hand sprayed
and as can be seen in the picture the bonnet travels separately.
They were available in Cream with Red Trim and also Wheels and
Grille, the other option was Red body with Beige/Tan Trim and
Silver/White wheels and grille.
Paint
Department
Assemble of the
Pedal Mechanism
This shows assemble of the
various items, including the parking brake which when operated
pulls a band round a drum on the rear axle. The body is supported
by a jig.
All in line
just waiting for the wheels
Welding
Line
There we see
both Pathfinder and Saloons
Assemble of the
saloon on jigs which can be turned over to work on the
underside
Packing the J
40 for export
Minister of
Labour, Lord Monkton on the left visiting the factory along with
Austin chairman Leonard Lord. 
Photo call for
the last one made
Although the factory
stopped making the J40 in 1971 it did continue to produce small
metal pressings for Longbridge under the Austin Rover and then for
Rover Group, but closed down on the 30th April 1999.
Your never to
early to start
__________________________
The Pedal Cars were also used mainly at fair grounds
This show's a ride that was
built in 1955 by Hayes Fabrications of London, it includes 10 cars
that are connected together to form a train. Number one and number
six cars have a 110 Volt electric motor driving the rear wheels.
This actual ride was restored to it former glory by John
Carter
GENERAL
SPECIFICATION:-
Treadle operation with
pedals adjustable for leg reach. Drive taken through right-hand
rear wheel only to give differential action. Three position
adjustable handbrake, operating asbestos lined brakes. Pressed
steel hubs revolving on roller bearings. Pressed steel wheels
fitted with Dunlop 12.5in x 2.5in pneumatic tyres. Spring spoke
steering wheel with easy direct action. Pressed steel bodywork with
felt-padded seating and leather cloth upholstery. Dummy OHV engine
complete with sparking plugs and leads, under bonnet. Chromium
bumpers front and rear. Brilliant overall finish. Two 4.5 volt
batteries to operate horn and twin build-in
headlamps.
DIMENSIONS
Lenght 5ft 3in
Width 2ft 3.5in
Height 1ft 10in
Weight 95 lbs
J40s used in
Salzburg training scheme
All lined up in
Toronto's Safety Village
Special J40
present to Prince Charles (1952)
Note the various extras : windscreen, wing mirrors, number plate,
side lights & spot light.
Imported into
Argentina around the end
of the 1940s.